7 Easy Content Video Ideas to Grow Your Business

There’s one thing that all champions have in common. They get shit done, so welcome to the Get Shit Done Experience. Well, well, well, we’re back at it again. This is the Get Shit Done Experience, also known as the GSDX podcast. My name is John Morris. Today I’m going to give you seven types of easy content videos.

You can make right now, if you’re like me, I’m a Gen Xer. It took me a bit to get into the content creation, uh, process, but I have to tell you, it has been life changing. It has been a huge asset for me. And when we’re talking about this, I’m not talking about becoming an ultra marketing influencer, okay?

I’m talking about coming across as a CEO, a founder. Um, a business leader, a sales professional, somebody that has to get their message out to as many people as possible, which always starts with attention and awareness. You have to be able to tell your story consistently. We know that it is far more difficult now.

Than it’s ever been to get people on the phone. And we also know that email marketing, unless it’s done at an extremely high level, probably with some sort of consultation and it’s done in a fashion that is highly customized, there’s a strong likelihood that your emails are just going to end up in junk or they’re going to be ignored completely.

So. How do we create the attention that we need in that go to market strategy, that top of funnel? And remember, if you’re in sales, you’re probably nose to toes baby. You gotta find a way to get people to pay attention to you. Even if you’re an account manager, you’re always wanting to organically grow your book of business.

But man, if you are in business development. Or you’re a founder, an owner, a solopreneur, and, uh, you are listening to this, please take notes because I’m telling you right now, this has been a life changer for me. Uh, I’ve been a representative of multiple brands and I’ve executed this type of process, not only for the brands that I represent, but I also consult.

Other business leaders on how to do this for their brand, and we do this at 2020 design for companies as well. So let’s start with the first one. I’m just gonna give you really quick seven steps. Super easy. This is gonna be a short podcast. I hope you enjoy it. Take notes. Number one, you’re gonna love this.

This is the beautiful walk and talk. This is so easy. All you have to do is pick one topic, typically a problem that your customer has. And go to an interesting place. That interesting place could be within the four walls of your building, if you have a production facility, if you’ve got machinery that is going, if you’ve got a cool warehouse, if you’ve got a dynamic sales department, if you’ve got an office that is highly branded, a ton of logos, a lot of activity going on in the facility, you could do your walk and talk right through the building.

You might get some fun, uh, looks from your coworkers. Maybe they’ll jump in, uh, to the video, but. It’s going to be aesthetically pleasing to viewers. If you are somebody that needs to get outside the four walls of the building, maybe that makes you feel more comfortable, then go to an interesting place, whether it’s a park or someplace that has a lot of activity.

Go to a place that, again, is aesthetically pleasing, is busy, um, and that has a lot going on. It just will make for a better video. And what you wanna do is you wanna start the video off in a walk and talk with some sort of a hook. There’s always savings, but it’s about way more than savings alone. Total Technology Solutions Group, redefines managed print services Excellence is the minimum standard.

TTSG is a true managed print service provider. Deeply understanding your technology and business goals. Your business is unique. Our solutions are tailored to your current and future business goals. Our customer first approach empowers. And delights. TTSG can ensure your technology environment will scale as your business does.

So as you navigate business and constant change. Partner with TTSG for premium advisement and seamless implementation of your technology goals. We set the bar high. Your people deserve it. Peace of mind, powerful innovation. TTS g.com. I personally love the Imagine if, imagine if is one of the most persuasive ways that you can hook people in.

So you might wanna start off with something like, imagine if you didn’t have. Problem X, Y, and Z, how much better would your life be? Or you could go with a hook, like, um, you’ll always have the problem of X, Y, Z until you do 1, 2, 3, and then you list off the 1, 2, 3 things in the walk and talk that will solve that problem.

And then you ask for. Uh, uh, them to go to the comments, some sort of call to action to connect with you, right? So the walk and talk is super easy. You can hold the camera yourself. If you’ve got a partner in crime that you have in the building that can walk with you and hold the camera, it’s super easy.

By the way, you’re gonna feel silly at first. You know what the cool thing about creating video content is? It’s not live. It is not live people. So you can make mistakes, have fun with it. Be silly. Be goofy. By the way, keep all of the goofy outtakes because you are going to save all of those. So you can create a video of bloopers and outtakes.

You want to talk about blowing up your feed. People go nuts for that. So keep. All of the mistakes that you make, all those mistake videos, it shows that you’re human. It shows that you’re going through this, uh, interesting process. It makes you relatable. Nobody can relate to perfection. And by the way, comedy always works best.

There’s two things that absolutely play on social media, advertising, TV commercials. It’s making people laugh or making people cry. So always. Keep your mistakes, laugh about them, and then turn them into a video down the road. Number two, did you know videos? I started off. My LinkedIn journey in about 2019 and, uh, I had started to recognize that hey, this was gonna be a pretty cool place where I could identify, um, potential buyers, but I was also recruiting heavily.

So I was looking for salespeople, uh, and I just. Felt like, you know, it was time to kind of make this push. I don’t know what told me that I needed to do this. There was something kind of like speaking to me and it was like, Hey look, you need to get on camera. You need to start to do this. In fact, the first podcast that I had, I had pitched the idea of it back in late 2018, 2019, and it was kind of like, um, tongue in cheek and it was kinda laughed at and it was like, yeah, right.

We, we’ll never do that. Well, look what I’m doing now. Um. So did you know videos was kind of how I started doing this? When I started I had about 1500 followers, and this was in, uh, late 2019 is about when I started really getting into it. Um, I now have crossed 13,000 followers comparative to, uh, some of the big names that you know out there that uh, are, you know, dominating LinkedIn.

It’s not even close, but if you do the math. On the percentage of people that have over 5,000 followers or over 10,000 followers, that does put you in the top 2% or some number like that, which means that you’re gonna get a ton of attention, awareness, you gotta create. So I started doing, did you know videos?

What I came to the realization of is what we did for a living. Might be boring to us because we’re there every single day doing that thing, so we start to take it for granted. But what I started to realize is I was bringing friends and family in for tours as I was bringing recruits in for tours, and I started to walk them around the building.

They were like blown away by what I had started to just become desensitized to. It was just normal for me, but to the outside world, when they walked through our facility and saw the, the things that were going on, they were taken by it. So I, I put two and two together and I thought, well, like this is one person coming in for a tour that is absolutely blown away by this.

Well, I can’t get the message out if I just one by one, by one by one. What’s my way of getting this to thousands of people? So I started doing, did you know videos where I would just go to a place, I would go to one of our pieces of machinery and I would essentially say, Hey, did you know that this machine will do this?

Did you know? And I would start listing off stats. We produce X amount per week. These are going to some of the most recognized brands that you, uh, can ever imagine. Um, they’re being utilized for this type of problem. It’s solving this problem, and this is the reaction that people are giving back. Then I would go to a key person in the organization and I would essentially do a, did you know about that person?

Hey, did you know this is the director of operations? Uh, in, in his function. These are the five things that he focuses on, and this is why it’s important. One of the things that we believe in as a brand is operational excellence. His, uh, direction and his capabilities and his implementation and his team building have allowed us to create that operational excellence.

So then I would go to, uh, another place we would have vendors in. To do these showcases of their products, and I would do a did, you know, with them. So I would promote them, promote their product, and I would then tell a story about how that product is used. So the did, you know, uh, videos, uh, could be highly entertaining.

They could be highly informative. They’re a kind of a combination of both. But let’s remember the reason why people go to social media, number one is they wanna be entertained. Number two, they wanna be informed. Right. So I think it’s really important that you play into both of those. And I also think that it’s really important.

There’s been studies done that when you communicate with people, they only actually embrace about 17% of what you say. So you’re gonna listen to this podcast, hopefully for the whole podcast, and, and you’re gonna find that you probably only retain about 17% of it, maybe less, I don’t know. But that’s why you should write it down.

This is the reason why it’s so important in sales and marketing. We have a belief and management by the way, that we have a belief in repetitiveness. We have to repeat our message over and over and over again, and remember. When you are talking on social media, you’re not only talking to your current following, but you’re also trying to tap into a whole new following.

You’re trying to bring people into your community, which means that you can’t assume that they just jumped in chapters into the book and they understand how to play along. You have to keep going back and telling them the beginning of the story. Now, your current. Uh, community, your current followers, they’re probably gonna be like, okay, here we go.

He’s telling that story again. But remember, they’re, they’re already along for the ride. They understand what you’re doing. Um, and, and maybe that’s a good story for you, that you gotta repeat the same message, but you gotta do it in different ways, right? Uh, and we’ll get into that in this list. So, did you know videos?

Remember, people can’t relate to you if they don’t know you exist. They can’t buy your products and services if they don’t know that they exist. They can’t understand the problems that you can solve for their business if they don’t understand that you exist and what problems you solve. What are your products and services?

So the more you can get that story out, I. Uh, the better. And, uh, again, we want to talk about a variety of different things. Did you know, could be talking about your brand, did you know it could be talking about the people in your organization? Did you know it could be talking about products and services?

Did you know it could be talking about your career journey? It could be talking about your specific role. It could be talking about. The department that is like the secret sauce of the organization. And did you know that all of these people have nth amounts of degrees? These are like the most successful people in the world and this is the way that they do things?

Or did you know that we use AI for this? Or did you know that we have the best engineers in the world? Whatever it is, you’re introducing it to the marketplace and to your community, and you’re repetitively telling that story so that it starts to sink in. Number three. This is always fun, the showcase. Now this makes a lot more sense for the B2C business because typically you’re talking about some sort of a product, right?

Um, and it’s kind of a no brainer for B2C companies. Let’s be honest, you know, this is where you’re gonna see a lot of unboxings. You’re gonna see products in action. It works. You want to show that the product works, you want to show, uh, that the product solves problems in real time. You’re showing the problem, showing how the product solves the problem in real time.

This creates proof, social proof, product proof. Uh, and by the way, the next best thing to a customer testimonial is actually seeing the product work. So, uh, and we’ll get into the testimonials, uh, soon, but. A great video that you could do is simply taking your product. Showing it in action. You can, you can edit these, uh, you can make these highly edited, but I gotta tell you, you know, your marketing department is working on a ton of different things.

They’re probably gonna create a highly edited, highly produced video for you that is. You know, kind of the standard brand video that goes out. I’m talking about you as an individual who is selling products, who is representing the brand, who is the CEO or founder of the brand, who has gotta constantly be telling the story.

It’s really cool if you showcase your pride of brand by showing the pride of your product, by showing how your product solves a problem and showing it. In action. This really will relate to people. Now, I gotta tell you, it becomes a little bit more difficult when you’re talking about B2B because obviously these are typically, um, you know.

Bigger products and bigger services and, um, they’re, they’re going to a, an organization that might have to modify and make some changes in order to implement your product or solution. So it’s not so easy, like, you know, you, you order this for 49 99, um, you, you plug it in and you use it and it changes your life.

B2B obviously might mean that some lives are changing because you’re using the product or service. So this is more of when you’re doing these types of videos. For B2B, this is more about identifying a problem that you know that your customers have. And talking about how all those problems impact people, profit, cash flow, uh, hiring and training, uh, the, the scalability of the organization.

Like how, what problems does it create, not just the, the. The target problem, but let’s talk about all the ancillary problems off of that target problem and how that is affecting lives, right? People make decisions based on emotion, so you’ve gotta tie back any problem to how it’s impacting people, because people ultimately make the decision to make change.

So you’ve got to make sure that you relate that problem back to people, and you probably want to quantify that problem as well. Um, that you maybe have some sort of proof through working with your customers, that on average it’s costing X amount of dollars per year. Then you want to talk about how it solves that problem.

I. And then you ultimately want to discuss the outcomes that your customers have noticed or seen and how it’s changed their business, and the amazing feedback that you’ve gotten from people that maybe have sent you a note or sent you a text or sent you an email, uh, or flat out said to you, Hey, look, this has been a life changer for me.

I’m working less hours, man, I can’t believe this. I’m the person who made the decision to get this product or service from you. And because of this, it changed our cash position. It changed our profitability. The productivity of our people increased, the morale at our organization improved, and because of that I was promoted.

If you could get that type of a story from your clients and tell that in this showcase. Then, man, you really got something. So if it’s B2C, you gotta show your product in action. You gotta show it working. And especially if you’re in sales, right? You’re not part of the marketing department, you’re not part of production.

But you’re in sales and you’re showing how easy it is. Like you’re not an expert. You sell the product for a living. So you’re not, you didn’t build it right? Um, you’re, you’re not the engineer, but you, you are coming from a place of a consumer. You’re just like everybody else. You’re a consumer. You just happen to sell this product, but you’re also a user of this product.

Let me show you how it works. Uh, B2B, again, a little bit different. You’ve gotta kind of set the market right? So what is the problem? What are the solutions that this creates and what is the impact that it’s having on people? What’s the outcome and what are the stories of those outcomes? You will, uh, you will get a lot of attention from that because ultimately people are not only looking for the solution, but man, they wanna feel good too, and they wanna know that it makes other people feel good, like, you know, to buy something and know that it’s gonna create a solution.

Uh, that can sometimes feel transactional. Um, but if you make it ha uh, you make the story, have some feeling, um, it feels more like a partnership. It feels more like advisement, consultation. I. Therapeutic, if you will. And, uh, I think that that’s a powerful thing. So number four, remember we’re going through a list of seven.

We’re on to number four. I told you this was gonna be fast. You won’t believe how fast this is gonna be. Number four, brand promise videos. Okay. First off, folks, if you don’t have a brand promise that is, um, designed like a tagline. I’ll just give you a couple examples. Like, uh, some brand promises would be, um, like a hundred percent satisfaction or your money back.

That might be a brand promise, right? Or we will increase your leads by 10% in the next 90 days, or you pay nothing. That could be a brand promise. Um, these are cool brand promises. They’re super bold and if you have something like this, you know, that’s pretty cool. I would lean into that as much as possible.

They do kind of sound a bit salesy, but hey, look, if you can stand behind it, man, if you can, if you can hold to it, you know, put it out there. I mean, if that’s what you’re all about, put it out there. But you’ll see other brand promises, like I think the Men’s Wear Warehouse had a brand promise, like, you’re gonna love the way you look.

I think was their brand promise. Right? And, uh, you’ll, there’s a local car dealership around here that, um, uh, that’s, uh, ends every single commercial the same exact way. They say, you’re, you’re going to love buying a car this way. Right? So. Whether your brand promise is super bold or it’s, um, a repetitive type of tagline that creates a feeling.

It’s almost like, uh, uh, subliminal, it’s conscious and subconscious. You know, you’re saying it out loud, but it kind of, it’ll marinate and resonate with somebody. It’s like, yeah, I think I would like to buy a car that way. That would feel good. Or, Hey, I do look great in this suit. He was right. He said that I would look good in this suit.

That promise is true. I do, I do love the way I look right now. Right? So, uh, whether your brand promise is bold or catchy, you do need to have a brand promise. So just sit down and think for a second. Like, what is something that you can stand on, right? That is, that is something that you can unify around that you know that every single.

Customer that you work with, that is your promise to them. You are going to live up to that. A previous company that I worked for, we had the brand promise of, um, let’s see if I can remember this.

Right time, right place, right solution. And the idea was that, um, we were in an event driven business and one of the biggest problems that they had out there was a lot of the products that they would order would show up late. Well, if you’re doing a trade show and your products for the giveaways for the trade show show up late, they’re kind of useless.

So one of the things that was really important to them is the brand promise that we will have it there at the right time. It’ll be there on time. The second thing was oftentimes folks, when they’re ordering these types of products, they were going to different places around the world. So if you just went into the, the system and you sent it to their headquarters, they might be doing a trade show, 12 town over or two states over.

Well, guess what? If it doesn’t go to the right place, they kind of can’t use the product. You just wasted their marketing spend. And then the last thing was right solution, because oftentimes people were buying products that were commodity driven. They were just trying to check a box and they would get no reaction from handing this product out.

Nobody remembered them. It didn’t leave a lasting impression, it just didn’t sink in. So like. The, the, it just seemed right that those were the three things that were most important to us. Those were our promises to our customers. We’re gonna get it there on time. It was gonna be at the right place when it needed to be there, and it was gonna be a solution that actually created a return on investment that was very interesting in our industry.

But that tagline played in and we, we would lean into that with our content. So, uh, whatever the brand promise is, turn it into a tagline and end your content with that tagline or create a video centered around that tagline. So I would start off the video and say, remember, I had like the imagine ifs.

Imagine if you didn’t have problem X, Y, and Z, and you had a solution that solved it like 1, 2, 3. Then I would go into the story of that problem and the solution, give some examples, right, of why it’s effective, and then I would end with the brand promise, our brand promises. If you do, in fact, take the time to connect with me, I can tell you for a fact that.

Brand promise, brand promise, brand promise, whatever that is, right? So create an easy video that talks about your brand promise, why it’s so important that you leave this lasting impression on people, and a few examples of how it’s played out in daily business life. Are you guys with me so far? This is pretty easy.

I’m telling you right now, if you’re in sales, if you’re in marketing, if you’re a founder, if you’re a CEO, I know that you think to yourself, I really need to stop being on the scroll. I need to start creating. And then another day goes by and another day goes by and you find it challenging. So I want you to remember this.

While I’m talking about video, you could all also do this in the form of cont uh, uh, of, of copyright. So if you are somebody that feels more comfortable with just kind of taking a picture or having a picture taken of you, or you stand up in front of an audience and they captured photo photos, or you want to take pictures of scenic.

You know, uh, views within your facility or your production equipment working, that’s cool too. But your copy needs to be telling and talking about things in this format, right?

It, decision makers, this might stink frustrated with IT issues, security threats, and the stress of your technology infrastructure. Your technology should blend. Seamlessly with your business objectives, technology infrastructure management with limited resources can be exhausting and counterproductive.

Do have an MSP but still have problems and technical hiccups. GSDs advisement, proactive maintenance, cutting edge cybersecurity, cloud solutions. Data backup and local 24 7 help desk can change the game. Your technology should outpace your business operations to allow for growth. And proactive strategies should prevent issues before they arise.

Get back your time and your money with GSD Drive business forward. Leave the technology to gsd gsd now.com. Alright, so number five, this one. This is where it gets fun, man. This is why I do this. I love this. Like, man, isolation is a terrible thing for human beings. And I gotta tell you, it’s a bad thing for business owners, CEOs, salespeople, and creators too, man, we got to collaborate.

We gotta be out there with the people. We gotta be doing things together. So here’s the best type of video that you could possibly do. Now this one takes a little bit more work, and it takes a little bit more time, but the payoff is amazing. It’s outstanding. So reach out to five or 10 of your favorite customers.

These don’t necessarily need to be the customers that are spending the most money with you. These need to be the customers that you know. Are fans of yours, that you have a great personal relationship that they will. Be by your side. They’ve been with you for a long time. They’re loyal, man. They are part of the brand story.

They are part of the community. They are locked. And if, by the way, if you don’t have partners like this, that might be something you really need to kind of work on and consider if all of your partners are kind of transactional and it’s really surface level. You might need to run some events where you just kind of break bread with people and really get deep and get to know people, and also might be a good indication to you that you might need to start creating some content that talks a little bit more about your personal story and your journey so you connect with people on a deeper level.

But let’s stay on topic here, the collaboration. Reach out to five to 10 of your favorite customers. Ask them to collaborate on videos with you. So if you need to go out to their site, or you need to do a team side by side, or you need to go out to lunch together, you need to take ’em to play golf, you need to take ’em out to a game or you need to bring ’em into the office for a tour.

Again, I told you this is gonna take a little more work, but the payoff is gonna be amazing because it creates great, uh, customer relations and it’ll create an amazing, lasting feeling with them. So what you’re gonna do in this video is you’re gonna promote both of your brands at once. So you wanna take the lead by teeing up your customers.

You’re gonna talk about their brand, you’re gonna introduce them, you’re gonna discuss how partnering with them on multiple levels. Uh, problems get solved, lives, improve, uh, opportunities, multiply. You’re gonna finish the video by asking what it means to partner. So you’re gonna tee them up, you’re gonna let them, uh, talk a little bit about their brand.

Uh, their services, how to get in touch with them. And then you’re gonna segue to asking them, Hey, let’s talk just for a second. Tell us a little bit about what it’s like to partner together. They’re gonna give a little bit of a testimonial of, Hey, it’s amazing to partner you answer the phone when, whenever I call, you know, I feel like I know you on a deeper level.

You’re always there to solve this problem. The changes that have happened in our business have been profound. Whatever they say, they’re gonna give a little bit of testimony. Now at the end of that. Uh, experience and I would do three or four of ’em. Then I would put ’em on a cycle. So you can, you could put, you know, uh, one out in a week, put one out a month later, put one out.

Three months later, they’re gonna go into the library of content. They don’t all need to go out at once. You’re gonna put ’em in the library of content. Right. And if you don’t have a library of content, you should, because you should be weeks ahead in your content creation. That would be very powerful for you.

If you aren’t, we can talk about that as well. So you are going to. Tee them up, promote their brand, let them promote their brand. Ask them about what it’s like to partner with you, and then you are going to tie it all together with the copy that you write. The copy is going to tag their company, it’s gonna tag them, it’s gonna ask your following to follow them, to connect with them, to check out their website.

It’s all about the Give folks, so it’s a collaboration, but because you’re leading the charge, you are going to push by giving and giving and giving, and what’s going to happen is they’re going to comment, they’re going to respond with how amazing it is to work with you. This becomes the living, breathing, testimonial video.

Right, but it’s a testimonial video for both of you, so it feels better. It’s difficult to reach out to people and say, Hey, would you write a letter of how awesome I am? I mean, that’s tough. We used to, when I, back in the days when I was selling, we used to carry around a three ring binder with typed up testimonial letters where the owner signed it and was on there.

They’re, uh, brand logoed, stock paper, right? Boy, what a pain in the took us that was. Now you can collaborate with your customers and your partners on video content where you’re promoting them and they’re promoting you, and together you’re multiplying. It’s all about becoming a multiplier so you can lean on each other to build each other’s businesses.

You’ll have a ton of fun with this, and if you can get five to 10 to do this, you’ve got months of content that you could put out there. That shows social proof. It shows commonality. It, it, it, it pushes your message out to their following. They might have thousands of followers that have no idea who you are.

They’ve never told them that they work with you, and that’s where they get all their services from. Now they’re seeing that now, meanwhile in your network might be people that need to buy from your customer. So you’ve now promoted their business and now all of a sudden you guys are multiplying together because you took the initiative and create the content together.

This works like a charm. This is why we do the podcast here. This is why we do the Get Shit Done Experience. Now, I know I’m riding solo right now. But most of the time we have a guest in here and it’s all about promoting the guest. What ends up happening with that, they’re following sees us. They see all the logos behind me.

They see me as a face and a voice of the brands. They reach out to me. I then play point guard and distributed to the people in the organization that are the experts at solving those problems. We then have people that see our guest. On the podcast, I go, boy, that’s interesting. I could probably use that service.

They reach out to me, they say, Hey look, how can I get in touch with that person? That was really cool. I need that. I play point guard, I make the introduction. Boom. Reciprocity is happening on full tilt people. This is how we do it. And we’re only at number five. We got two more here. Alright, so let’s just recap here real quick.

Walk and talk. Did you know videos, the showcase? This is like the unboxing, the reveal, right? Uh, you’ve got your brand promise video, right? Give people something deeper to latch onto that repetitiveness, that tagline, something that they can latch onto beyond products and services, right? Purpose over product.

The product is important, but if you can get purpose across in your videos, people will latch onto that and that will latch them on to interest in your product. Once you have both, you create community, you create fandom, you create advocacy, everything is rolling in your direction, and that’s when you could segue to collaboration.

Because you’ve brought in these amazing customers, you’ve done great work with them, and now you are telling the stories for each other, and that is going to be life changing events for both parties are. Are you ready? Now, number six, the life analogy folks. Life is not business and business is not life.

They are running parallel. This is why I get so angry when people talk about work life balance. I don’t believe in work life balance. I believe in work life, harmony. I want my business to play in my life. So when I’m doing things in life, I’m still talking about business ’cause I love it. And when I’m doing business, I wanna feel like it’s okay to talk a little bit about life.

Because how I do business is because of how I am in life and how I am in life. Might have something to do with the success or failure. Adversity, overcoming business, they run parallel people. It’s a harmony you’re trying to create. So we want life analogies. The only thing that people cannot relate to is perfection.

But I will tell you this, I’m gonna steal this for Lexus. People can relate to the pursuit of perfection because I think we’re all in that pursuit, whether it be physically, mentally, or spiritually. We are all in the pursuit of perfection. We are doing our best down here, and we can relate. To people that have hobbies that are parallel to business.

We can relate to sons and daughters and fathers and mothers and partners and friends. We can relate to that journey, those stories, and there’s always an analogy to take out of that. So take something in your life that makes you better at business or vice versa, and tell that story. In a way that runs parallel with your business.

For me, it’s golf. I could, I could take golf and make it relate to anything. Golf is kind of life for me, and life is kind of golf for me. Boy, man, world. The life took a different direction. I should have, I should have dug in deeper when I had a chance. Man, all you young people out there, if you have a talent.

And you’re really good at it. Drop everything and pursue it. Don’t fall prey to the capitalist society that tells you you gotta go make money and you gotta do this, and you’re gonna run outta time. Damn it. If when I was 18, 19, 20, I recognized the talent that I had and I actually really pursued it. But we can’t regret it now, but I do regret it, but we can’t regret it now because we’re gonna find a way.

To take our passion, and we’re going to find a way to bring it into our business life. So no matter what your passion is, for me, again, it’s golf. It might be cooking for you. Maybe it’s you fix hot rods. Maybe you, maybe you’re a, a master, a sniper, maybe you, uh, are a yoga expert. Maybe you’re a fitness fanatic.

Maybe on the side you’re like this dietician who knows everything about the chemistry and biology of how a body works and how you could run on full efficiency. Maybe you’re hyper well read. Maybe you’re somewhat a of a philosopher. Maybe you’re a history buff. Maybe you’re one of those history channel people all up in the ancient aliens going crazy, whatever it is.

We all have passions, we all have hobbies. Can you take that passionate hobby and tell a story that makes us better understand your business? So for me, I look at golf. Golf is amazing because the, the, the most subtle change can have massive impact on the results that you get. So when I’m talking to customers who are.

You know, like on the fence, they’re like, I don’t know if we really need to do this. It’s not that big of a challenge. I can tell a story of how while playing golf, I kept leaving everything out to the right. And everything was in the rough and it was really affecting my approach shot, and I wasn’t able to score at the level because if you’re coming outta the rough, you can’t get the ball to stop on the green as well, which might mean the balls roll out, you’re not as close to the pin.

It’s tougher to make birdie. You gotta chip up and get up and down. It just could cost you a lot. So I could talk to them about how literally I tweaked my grip like less than two centimeters and all of a sudden. Where I was leaving out to the right, I was able to get my hand turned over and I was able to get that ball that was out to the right to kind of come back, curve back into the fairway because I was hitting more fairways.

It was like target practice. I could go after the pin more aggressively. And because of that. I was closer to the pin, and because of that, if you let the law of averages play out, I made more pots, therefore making more birdies. So some of those holes that were bogey were now turning into birdies, which is a two shot swing.

And if you do that twice in a round, that’s a four shot swing. Interesting. Four shots in golf when you shoot in the seventies is a huge deal. That can mean the difference between a 75 and a 71. Or it can mean the difference between a 72, right and a 68, that’s pretty big. Four strokes in a tournament could be all the difference of the world.

So think about it in terms of business. You may not feel like you have a very big problem now, but that problem continues to escalate, and over time it multiplies and becomes bigger, and the bigger that it gets, the more difficult it becomes to solve it. Whereas you could make one little tweak right now, and that little tweak could have massive impact, not only in the present time, but also over periods of time.

Although that problem as it was progressing now is a solution that is scaling, so that separation of problem and solution becomes wider, and you’re on the good side of that. You probably have stories that you can relate to business of how you approach baking, how you approach cooking, how you approach being a parent, how you approach being a son or daughter, how you approach your faith, how you approach going to fitness class, how you approach riding a bike, how you approach skiing, how you approach snowboarding.

You probably have a story from whatever hobby that you have or a multitude of stories that you’ve thought about where you said, man, this is a lot like how we approach business. The, the problem that we had in business, we couldn’t seem to find a solution. We did X, Y, Z, we did. Uh, AB testing. We finally found the thing that worked.

We made the small tweak, and now the difference is 10 x what we thought it would be. It’s much bigger than we thought it would be that you probably have that story in your hobby or in your life of how you made that little tweak. For me. Another thing was intermittent fasting. I had no idea that intermittent fa, intermittent fasting was gonna be such a massive, uh, life game changer for me.

Every religion in the history of the world talks about fasting as being a a power source. You’re allowing your body to kind of fight off some of the things that needs to fight off it. It’s restoring itself. It’s burning fat. It doesn’t need to be there. You’re kind of letting it cleanse. It makes the organs work better.

I’m not a scientist, obviously, or a doctor. I have no idea what I’m talking about, but these are things that I’ve heard. But what I know is when I started intermittent fasting, I lost 30 pounds in about 60 days. I know that. So I could tell you that that was a small tweak. Instead, I don’t eat breakfast. I don’t eat lunch, water, and coffee until dinner.

I got a four hour window. I eat the calories that I need to eat within that four hour window. I don’t eat again. Weight just falls right off. Okay, so how can you take something like that and relate it to business? Let’s wrap this bad boy up. Here we go. Entertain to educate. Let’s go back to what we just talked about.

Entertain to educate people. Go to social media to be entertained, number one, and they wanna be informed. Number two, now you can make an argument of which one they’re going to more and for what? I think that’s a personality type for me. I go to. Social media, number one, to be entertained. I wanna see fun things, cool things, interesting things.

Number two, I go to be informed. I wanna see products working. I wanna see what it looks like in action. I wanna know where to go. I want to buy on my own terms. I don’t wanna be sold. Show me behind this fourth wall where I’m on my phone. You’re not in front of me trying to persuade me so I can elect to just scroll.

Now, I don’t have to feel bad. I want to buy on my own terms, which means I wanna be informed. So now more than ever, buyers and content consumers are using social media platforms as search engines. Why is this so important? What it tells me is that people are going to a social media platform for one reason.

They’re impulsive and they might stay for another reason. Example, they go on to be entertained to watch some golf videos. They wanna see some cool, uh, you know, play a hole with me. They wanna see somebody smacking a drive super long. They wanna see, uh, you know, uh, the banter of of buddies playing golf.

They’re going there to be entertained. All of a sudden they see somebody hit a certain golf club. They think, you know, that’s interesting. I like that golf club. So boom, impulse kicks in. Now what do they do? They shift to, I wanna be informed. So what do they do? They go into the search engine. They type in tailor made driver.

Next thing you know they’re being informed about tailormade. Now they start looking at tailor mades content. They start looking at the influencers on the PGA tour that use tailormade. So they started there to be entertained. They then started to become informed. Then they look to be educated, but they did it all on one platform.

So this is why it’s important for you to create content in very interesting, entertaining places. As I mentioned on the last category, right? Um, we all have things that we do that are hobbies, but here’s some really interesting things that you could think of. Take something entertaining and something informative and smash it together.

So for instance, if you cook, tell the story of problems and solutions that your company creates while cooking.

People are going to stop scrolling because you’re cooking. They’re going to pay attention because you’re cooking. Whether they’re getting the message consciously or subconsciously, they’re getting the message, they’re paying attention to you cooking. ’cause that’s entertaining. You’re informing them through your speak.

So if you’re a golfer, go to the driving range, hit a few golf balls talking to the camera. Talk about problem, solution, outcome. They’re watching you golf. Guess what? You created commonality. They’re a golfer. Hey, we have that in common. Cool. If you do it well, you’re creating admiration. It’s endearing. Like, ah, they’re fascinated now.

Oh, that’s cool. Didn’t know they could do that. So now we have something in common. Now they have low envy two. You are like, oh, that’s really cool. They’re really good at it. Now, if at the same time you’re telling a passionate, entertaining story. About your products and services. It’s not pushy, it’s not overly salesy.

It’s just informative. While being entertained, they feel like they’re getting value because they’re getting what they came there for, which was entertainment. You’re giving them a little bit more, which is information, and then you could drop a little influence in there with a call to action asking them to click a link if they’re interested and they can have a demo or maybe whatever it is that you’re doing.

Let’s say you’re golfing, you say, Hey, look, if you’d like to come golf with me and talk about our products and services. Please click the link or send me a message. I will line up an opportunity to go play golf at Bose Creek and we could talk about our services. It’s on me. I’ll show you a couple tips on the golf course as well.

If you’re cooking, say, Hey, look, if you love what I cook today, let’s click a link. Let’s talk about business and let me, let me cater lunch for your team. Right, whatever it is, you have to get ultra creative. You have to have fun, and you have to show people layers of who you are beyond your job. If you treat your job like a job, that’s a problem, number one.

But if your content is a job, that’s a problem as well. So if you rap, make some content with you rapping, if you’re an actor. Make some content where you’re playing both characters. You’re playing the character of the person who’s selling and the character of the person who’s objecting, and you’re going back and forth.

You’re playing both characters. Show us your acting skills if you’re a singer. Sing if you fix cars. Tell us a story about how you sell packaging while fixing the car. We’re paying attention to you fixing the car. That’s interesting. Hey, we have that in common. That’s cool. I like cars. I had no idea how to fix a car like that.

Show me how to change a battery. I tell you what. Show me how to change a tire. You want to know what’s a practical thing that I’ll watch? Show me how to change a damn tire. God, my father taught me a lot of things, but man, when I think about the manly stuff that he didn’t teach me, he didn’t teach me any of that stuff.

I don’t know if I could change a tire, show me how to change a tire, but also tell me about the packaging that you sell at the same time. Right. You know what’s interesting? Fun fact, I’ve never shot a gun before in my life. Never shot a gun before in my life. I don’t think I’ve held a gun that had actual live ammunition in it.

I’m not saying I’m against it in any way, shape or form. It just has never come up. I’ve never done it. I’d be fascinated to see somebody shooting a gun and telling me how that happens and then telling me a story of how that relates to business. So if you go to the gun range, shoot that gun, then turn it and tell me a story.

About how you sell spices. You got my attention. Now. Tell me a little bit about, so you’ve entertained me, so it’s not like I feel like you shorted me, you entertained me, you gave me something. Thank you for the entertainment. Now I owe you to listen to what your story is about the spices that you sell, right?

So don’t be afraid. To combine your passions with your business story and to tell that as much as possible. And I will tell you, I will create a piece of content sitting here in the studio and I’ll post it out. It’ll be highly curated, fun. It know I hit the point. It’ll get X amount of views. I literally drive 500 yards down the street to a driving range.

I go hit golf balls. I tell the same exact story I. 10 x the views. If that doesn’t tell you, I don’t know what does, you know, I could sit in my family room with a microphone on and stare straight into a resume camera and create content. A lot of people do that. Or I could invest in something like this that’s flashy.

I could be in a studio that has signage. I could, you know, take a little room in my, in my house and paint it. And, and kind of dial it up for a thousand dollars, $1,500 budget. Dial it up, make it look really interesting, create my content there,

and then, and then, and then add in going down the street or going into my kitchen, or going into my garage, or going to yoga class or combining all of these. I hope you enjoyed this. Seven steps. Seven keys, seven types of easy content videos you could make right now. Thank you so much for joining in.

Remember, no matter what you have to create, you have to create. And if you don’t, someone will or already is, and they’re stealing your piece of the pie, don’t let ’em steal your pie. That’s crazy. You know you love pie. Don’t let him steal your pie. The only thing that is standing your way is fear, and typically that fear comes because you don’t know what to do.

Or you’re afraid of what people will think. Well, I hope that I’ve given you seven things that you can do that are very easy to implement. Have some fun with it. Remember, overcome the fear, get shit done. Have a great day. I got shit done.

Can your business handle 15% growth? If yes, you have to engage with 2020 design. They fuse data and creativity to stop the scroll, break through the noise, and grab the attention of your future customers. 2020 Design will create competitive click worthy campaigns. Design and build custom websites. Spark your social media presence.

And structure email campaigns that get right to your audience. The decision maker. Let’s boost attention and awareness, which allows you to convert more sales. Check them out@twentytwentydesign.com. That’s the number 20 T-W-E-N-T-Y design.com.